Well the Los Angeles Chipotle marketing team thinks it’s a logical match with the newest local food promotion. It wasn’t too long ago that they introduced their new fast restaurant concept to LA with their Sriracha day at Shophouse. It was such a success that they’ve decided to take it to the next level with the number one sport in the world FOOTBALL .. not American Football but what we call soccer. The world cup is coming up and in Brazil and the US/SoCal are gearing up for soccer madness!
Now I’m not sure if I think of Chipotle and LA Galaxy but it’s a great way to fend off the other fast casual concepts that are encroaching on their state dominance. Nobody can resist BOGO (Buy One Get One) and to have it on Saturday, March 8th .. well it’s a great deal! I’m sure they will inundated with regular and casual customers all wearing their LA Galaxy gear celebrating the start of the season.
This makes perfect sense for Major League Soccer to start their encroaching into the popularity of other sports in the US with their bad press and injuries lots of families are looking at new sports for family fun. Soccer is fitting the bill with more kids signing up than ever.
The real question is who’s the true marketing winner? LA Galaxy, Major League Soccer (MLS) or Chipotle?
Creating your own ‘holiday’ is the newest marketing play that is geared towards going viral. Who won’t comment, tweet, facebook and/or forward to friends a great deal. It’s how a business can get new customers in the door and old customers that have moved on to new food pastures to checkout an old friend.
The latest business using this marketing trend is the newest entry in the fast-casual restaurant chains that is trying to become a household name as it goes nationwide with their pizzas. Blaze has designated March 14th as PI DAY where you can have any pizza for $3.14. This I’m sure will be a popular holiday for pizza lovers who have a Blaze in the area. I suspect other fast casual restaurants might also usurp their holiday with their own pizza specials. I’ll be keeping and eye and grabbing a pizza myself at one of their Los Angeles locations!
Who doesn’t like it spicy? Sriracha and Shophouse a perfect spicy marriage!
It’s the perfect cross of food and spice with Shophouse and Sriracha with a marketing one two punch! The Southeast Asian inspired Shophouse and the SoCal based spicy Sriracha have combined marketing buzz for the new chain as they come to Los Angeles.
Sriracha is quite the headliner getter in LA with its ongoing legal battle and threat of a shortage for those who can’t eat without a bottle shake. This Asian inspired condiment is a perfect match with Shophouse as it leaves the incubator of Washington, DC to mimic the Chipotle business model of fast dining casual. It’s a business model that the average consumer is willing to pay more for with better ingredients and a limited menu focused on perfection. Steve Ells, Chipotle Founder is the King who took his idea for assembly line Americanized Mexican Food national! His chain’s appeal is that it’s healthy, has a philosophy to serve only naturally raised meat and to promote sustainable agriculture with a good tasting menu. He’s now expanding his fast dining casual empire with a South Asian restaurant that is joining an ever expanding competition with other chains that used have their own menu items to appeal to the American palate. Now that he’s ready to expand his brand his match with Sriracha a condiment used in the restaurant to get new and current customers to get a little spice with the chain that has the Chipotle style with a new twist. Will he be able to replicate the Chipotle magic? Only time will tell as he starts to compete with Pizza Revolution and other fast dining causal restaurants that are trying to make their own empires.
Halloween has always been big business in America. Every child has fond memories of dressing up and going door to door for candy from strangers. But over the past ten years it’s morphed into a major holiday that business has embraced with creating business models targeting adults of all ages. Everything from licensed costumes to restaurants offering deals to local events to costumes for pets. It’s estimated that the US will spend 6.9 Billion on the holiday (from kids, to candy, parties, decorations, costumes for humans AND pets) this includes regional events unique to their cities. This year quite a few events have been added that use LA‘s unique cuisine, mixologists and FX makeup artistry!
CHINATOWN OR TRY NEW DRINKS IN WITH THE FIRST ANNUAL BOOS FOR BOOZE: A CULVER CITY HALLOWEEN COCKTAIL CRAWL. NOW IF YOUR NOT A DRINKER OR WANT TO START YOUR HALLOWEEN FUN IN THE AM WHO CAN RESIST KRISPY KREME TREAT AT PARTICIPATING STORES NATIONWIDE AND OF COURSE CHIPOTLE IS HAVING THEIR ANNUAL FUNDRAISER TO BENEFIT THEIR OWN CHIPOTLE CULTIVATE FOUNDATION. NOW THIS IS JUST A SMALL LIST OF THINGS THAT ATTRACT ME AND IF YOUR IN LA OR ANOTHER BIG CITY YOU HAVE OPTIONS AND JUST NOT THE USUAL HOUSE PARTY.
Be prepared since the business of Anchorman 2 is kicking into full swing before the film comes out in December. They are using cross marketing on everything from the new Dodge Durango to Ben & Jerry’s Ice Cream in a very well thought out way to capitalize on the ‘brand’ of a hard drinking boozing 70s guy who would have driven a Dodge, likely smoked, been a womanizer, drank and well lived a life of debauchary. Hmmm that’s not what brands normally want to align with but coupled with the comedic star power of Will Ferrell and a beloved movie sequel it’s a win. This is one of those films that did OK at the box office but really took off with the young demographic that marketers love. Also the time period of the 70s when America was on top is a nostalgic trip for older people as well. Of course what really impresses me is the cross promotion with Dodge where they are using Ron Burgundy in the ads. It’s the first time that they’ve used a character and not the actor. I’m sure it will be effective since the first time I saw the ad I didn’t hit the remote! It takes a lot to not fast forward through a commercial and sex is the go to but comedy appeals more widely to men and women.
The Dodge brand and Paramount Pictures have launched a multifaceted advertising and marketing campaign in advance of the holiday release of “Anchorman 2: The Legend Continues.” In the commercials, Will Ferrell reprises his funny character Ron Burgundy in a cool campaign which debuted Saturday, Oct. 5. The integrated cross-promotion marketing camapaign marks the first time a movie studio and brand-tie in has used an actor in character to create original short and long form content. The campaign will incorporate print, television, digital and social media.