Creating your own ‘holiday’ is the newest marketing play that is geared towards going viral. Who won’t comment, tweet, facebook and/or forward to friends a great deal. It’s how a business can get new customers in the door and old customers that have moved on to new food pastures to checkout an old friend.
The latest business using this marketing trend is the newest entry in the fast-casual restaurant chains that is trying to become a household name as it goes nationwide with their pizzas. Blaze has designated March 14th as PI DAY where you can have any pizza for $3.14. This I’m sure will be a popular holiday for pizza lovers who have a Blaze in the area. I suspect other fast casual restaurants might also usurp their holiday with their own pizza specials. I’ll be keeping and eye and grabbing a pizza myself at one of their Los Angeles locations!