Hot Sauce Wars are heating up

The business of hot sauce is heating up with Tabasco working on a challenge to the world wide king the original Sriracha Sauce created in SoCal.  Sriracha hot sauce made by Huy Fong Foods has about 60 million dollars in sales (estimated) and for that amount of money it’s no surprise that big food business is looking to usurp the king.  The first major player to put their on spin on the hot sauced loved by foodies is the original king of hot Tabasco.  They are currently working on perfecting their recipe to have it join them on the shelves at a store near you in 2015.  Rumor has it they are tinkering with the flavor to stay true to their own vingerary tang but that will harmonize with the Thailand inspired hot sauce style.  It should be difficult to get the recipe to fit with their taste guide but once completed it might spell serious issues for this upstart.  It’s difficult to compete with a company tha
t has the shelf space that Tabasco has not only in the US but worldwide.  Currently the Sriracha hot sauce unique taste has gotten them free advertising with Lay & Kettle (and others) potato chips, go to condiment for restaurants and in various cook book recipes.  Once Tabasco releases their sauce will people reach for a familiar brand or the originator?

I think it’s a matter of taste and some people have never loved vinegar with their hot sauce and others do.  The distinct logo, color, bottle and cost will have me reaching for Sriracha.  What will you reach for in the Thai Hot Sauce Wars?

TABASCO Sriracha SauceTABASCO® Premium Sriracha Sauce is a masterful blend of spicy, sweet and savory flavors, that is authentic to South East Asian cuisine. It is the perfect addition to stir fry, noodles and soups, or to any recipe that calls for the delicious combination of sweet chili and garlic. Gluten, preservative, and fat free, TABASCO® Premium Sriracha Sauce is made of only the highest quality ingredients to create an authentic Thai chili sauce from the Brand who created pepper sauce in 1868. 15 oz. plastic bottle.

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