Film

Women in Entertainment Workshop series application deadline May 6

Screen Shot 2016-05-02 at 1.23.29 PM“As women, our leadership roles keep expanding and with them, the challenges we face in the entertainment industry. We want to be sure that we are not only shining a light on the most prevalent issues that women face in the industry, but also providing women with the tools to succeed,” states Gretchen McCourt. “The launch of the workshop series is a developmental opportunity for emerging creative talent to learn from industry leaders in an intimate setting where they can freely ask questions and learn from these role models and their experiences.”

Women in Entertainment Workshop series application deadline May 6

Gretchen McCourt, Executive Vice President of Arclight is hosting the Entertainment Workshop Series. The workshops will feature creative leaders across film and television from May 17 – 19, 2016 in Los Angeles, CA.

The Women in Entertainment Workshop series will focus on three areas of film and television: production, marketing and distribution. Arclight has gathered leaders in entertainment to spark a conversation and the opportunity to hear from first hand from:

Susan Cartsonis (Storefront Pictures), Julie Lynn (Mockingbird Pictures), Gabriela Cowperthwaite (Director, Producer, Writer, Blackfish), Carolyn Harris (Skydance Television), Theresa Won (Myriad Pictures), Jennifer Cochis (Los Angeles Film Festival), Dalia Ganz (Freeform), and Joseph Beyer (Sundance Institute) among others.

Screen Shot 2016-05-02 at 1.36.54 PM.pngPlease apply for tickets at www.arclightwomen.com/wie-workshop. The deadline for applications is May 6, 2016.

 

 

Tuesday, May 17, 2016: Production

The production workshop provides a forum for industry professionals, producers, and directors to explore essential roles, tasks and obstacles faced by film and television producers. This workshop will explore the role of the producer; working with writers, production overview and management; budgets; packaging presentations and post production.

SPEAKERS: Susan Cartsonis, Storefront Pictures; Julie Lynn, Mockingbird Pictures; Gabriela Cowperthwaite, ‘Black Fish’

 

Wednesday, May 18, 2016: Distribution

Advances in technology have completely rewritten the rules for distribution. New avenues for distribution are constantly emerging and this workshop will focus how content creators should navigate the current entertainment landscape – from traditional feature platforms to online film and television markets. Participants will hear from esteemed industry executives and discuss the opportunities, challenges, tactical strategies and financial models associated with connecting storytellers to audiences.

SPEAKERS: Carolyn Harris, Skydance Television; Theresa Won, Myriad Pictures; Jennifer Cochis, Los Angeles Film Festival; Missy Laney, BitTorrent 

 

Thursday, May 19, 2016: Marketing

This workshop will discuss cutting edge tools and techniques for developing a marketing strategy to generate a market interest for film and television, amongst both industry and mainstream audiences. We will discuss trends from how to develop cutting-edge out of the box creative campaigns, to marketing including paid marketing, direct-to-fan engagement, social media, influencers, events, and festivals, and other digital tools. Topics will include the planning, development, execution, and evaluation of a marketing campaign while revealing the insights and challenges met by industry executives along the way.

SPEAKERS: Dalia Ganz, Freeform, Disney – ABC Television Group; Joseph Beyer, Sundance Institute; Julie Candelaria, Gravitas Ventures; Robin Geisen, Creative Artists Agency

Each workshop will take place between 12:30pm – 2:30pm and a full lunch will be served.

WORKSHOPS WILL TAKE PLACE AT SONOMA WINE GARDEN, 395 SANTA MONICA PIER #300, SANTA MONICA, CA

PARKING IS AVAILABLE AT SANTA MONICA PLACE

About ArcLight Cinemas

ArcLight Cinemas, created by Pacific Theatres, a privately owned, Los Angeles based company with 60 years of theatrical exhibition history throughout California, Hawaii and Washington is a premiere moviegoing experience with an unparalleled commitment to bringing a variety of rich cinematic content to moviegoers in all markets. ArcLight Cinemas operates eight theaters in California including Hollywood, Pasadena, Sherman Oaks, El Segundo, Santa Monica, Culver City and La Jolla, as well as one theater in Bethesda, Md, Chicago and Glenview, Ill, with a new location in Boston for early 2018. ArcLight also owns and operates the historic Cinerama Dome and programs the TCL Chinese Theatre and IMAX in Hollywood. Pacific Theatres currently operates theaters in Los Angeles that include The Grove and The Americana at Brand in Glendale, Calif. Additional information about ArcLight Cinemas is available at www.arclightcinemas.com/  

 

5 Questions with Jose Marquez director of ISA on Chiller tonight

Before you watch the premier of ISA on Chiller tonight learn about the director Jose Marquez.

1. What inspired the story?

It was a few things coming together. For over a decade, I’d wanted to respond, however humbly, to the movie “The Matrix,” which, like so many others, I found completely exhilarating. But the movie also left me wondering what it is that makes humans valuable – that is, other than the small amount of electricity we produce. I’d also spent a few years watching many people – some in good faith, some not – arguing about immigration. Seldom do people talk about larger, structural issues like international capital flows. Finally, when I first started toying with a high school story, a friend of mine left a poster on my desk in support of the DREAM act. It’s such a powerful metaphor. So that’s how it all came together, mostly.

2. What attracted you to the science fiction genre?

I’ve always been a fan. I was born during the Cold War in a country that is still, in many ways, stuck in the Cold War. When I was a very little boy, my uncle, who lived in the U.S., visited us and brought me a Superman belt that had various scenes from the 1930s comic painted on the belt. It was my favorite thing for quite a long time. Like that comic, there’s something very blatantly political about science fiction, about a fantasy that wants to be of the current moment, the moment that is emerging, rather than a historical story.

3. What director inspired you to pursue the field?

Many! John Carpenter, Todd Haynes, John Waters, Mary Harron and Neil Jordan. More recently, I think the world of Matteo Garrone, Jonathan Glazer, Andrea Arnold, Nadine Labaki. Too many.

4. What stories do you want to tell as a director/writer?

Fun ones? Less glib answer: I would love to make emotionally powerful movies that inspire audiences to talk and think about hard questions.

Check out the trailer: http://bit.ly/isatrailer

Watch it ISA live with popcorn and the lights off!!!

Leave a comment below about what sci-fi movie inspires you …

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The business of Anchorman 2 starts … NOW with Ron Burgundy!

Be prepared since the business of Anchorman 2 is kicking into full swing before the film comes out in December.  They are using cross marketing on everything from the new Dodge Durango to Ben & Jerry’s Ice Cream in a very well thought out way to capitalize on the ‘brand’ of a hard drinking boozing 70s guy who would have driven a Dodge, likely smoked, been a womanizer, drank and well lived a life of debauchary.  Hmmm that’s not what brands normally want to align with but coupled with the comedic star power of Will Ferrell and a beloved movie sequel it’s a win.   This is one of those films that did OK at the box office but really took off with the young demographic that marketers love.  Also the time period of the 70s when America was on top is a nostalgic trip for older people as well.  Of course what really impresses me is the cross promotion with Dodge where they are using Ron Burgundy in the ads.  It’s the first time that they’ve used a character and not the actor.  I’m sure it will be effective since the first time I saw the ad I didn’t hit the remote!  It takes a lot to not fast forward through a commercial and sex is the go to but comedy appeals more widely to men and women.  

The Dodge brand and Paramount Pictures have launched a multifaceted advertising and marketing campaign in advance of the holiday release of “Anchorman 2: The Legend Continues.” In the commercials, Will Ferrell reprises his funny character Ron Burgundy in a cool campaign which debuted Saturday, Oct. 5. The integrated cross-promotion marketing camapaign marks the first time a movie studio and brand-tie in has used an actor in character to create original short and long form content. The campaign will incorporate print, television, digital and social media.

Pacific Rim is using volunteers to create more buzz

If you haven’t heard about the new science fiction action movie Pacific Rim you must not watch much TV since Legendary is having a media blitz for their summer blockbuster hope.  As part of the theme of the film that the earth is endangered by monstrous creatures that rise out of our own planet they are having a volunteer Beach Clean Up at three beaches in SoCal.  Huntington Beach, Santa Monica Pier and Santa Barbara to bring positive press coverage as well as making our beaches beautiful for the summer months and tourists.  I’m sure that the idea behind the trifecta of ‘doing good’, beach cleanup and fun knew that this will get people talking outside of SoCal since it’s a tourist magnet for people from all over the world.

To promote the July 12th release of Pacific RimGiant Robot and Campus Circle invite you to enter to win a prize pack for Pacific Rim and a gift certificate to Giant Robot.

Enter the Sweepstakes

Don’t Miss the Pacific Rim Beach Cleanup (FREE t-shirt and movie tix!) on Thursday, June 11 from 8-10 AM!

The Pacific Rim Beach Cleanup is happening at 3 Southern California beaches:
Huntington Beach (Brookhurst & PCH)
Santa Monica Pier (PCH & Colorado Ave.)
Santa Barbara (Stearn’s Wharf/Mission Creek Lagoon)
Free t-shirt and movie tickets to see Pacific Rim to the first 100 volunteers. There will be a radio DJ on-site and promotional film giveaways will be distributed!

What is Pacific Rim about?
When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse. From acclaimed filmmaker Guillermo del Toro.

Cast

Charlie Hunnam, Idris Elba, Rinko Kikuchi, Charlie Day
Official Website
Giant Robot Website
Watch the Trailer

Will original content keep viewers tuning in and paying for service

Image representing Netflix as depicted in Crun...

Image via CrunchBase

It’s a new year and entertainment services are fully embracing the original programming model after decades of regurgitating old shows to keep viewers entertained.  But as service fees increase and the ability of the average viewer to choose how they consume content quite a few services realize that old is well … old!  You know that ‘classic TV’ isn’t what it used to be when TV Land’s most popular sitcoms are originals starring familiar faces that hit the sweet spot of nostalgia and targeted demographics.  What is a surprise for the average viewer is that it’s not just network or channels that need to generate loyal fans but also the companies behind the ‘cable’ box.  They have to ensure that they sustain current subscribers and sign up new ones to keep their bottom line.  So they are creating their own exclusive shows to keep you tuned in and subscribed!

The original programming club that has been dominated by HBO, Cinemax, TNT, Bravo and other premium channels that kept viewers engaged and willing to pay for access is now including service providers like Netflix, DirecTV and Hulu.  It’s a business model to keep their ability to negotiate fees, to increase market share, attract the loyalty of the next generation of entertainment consumers that currently use alternative platforms.  It’s a gamble but a necessary one with the change in the entertainment landscape.

Everything from the monthly fees that increase all the time to pay for expensive channels that people may not be watching (ESPN I’m talking to you!) to the generation of tech savvy kids prefer streaming using their laptops, smart pads and game consoles are passing the traditional cable service.  Adding original programming is a way to get loyalty and more importantly fees from customers.  I’m very curious on how the shows will stack up to the major networks or even some of the great independent series that you can find online with YouTube, yahoo and other services.

Thandie NewtonDirectTV is launching their new series Rogue on April 3rd starring Thandie Newton.  It’s got the cross appeal of revenge, action and a beautiful woman cast as the lead.  Netflix is using the cult hit Arrested Development to leverage a rabid fan base and star power with for the new series House of Cards starring Kevin Spacey and Robin Wright.  Hulu has been offering original programming but is now attracting more high profile contributors.  Their new animated series the Awesomes has the creative co-creators of Seth Meyers (SNL) and Michael Shoemaker (Late Night with Jimmy Fallon) a comedy about a superhero team that’s left with the less powerful members leave.  As well as a

second projection made with the BBC called The Wrong Mans.  It’s got the behind the scenes geek cred of James Corden (Doctor Who, Gullliver’s Travels, Gavin & Stacey) and Mathew Baynton (Peep Show, Spy, Gavin & Stacey) and is about two office working cogs who find a phone at a terrible car accident and become embroiled in a life or death conspiracy.