santa monica

Women in Entertainment Workshop series application deadline May 6

Screen Shot 2016-05-02 at 1.23.29 PM“As women, our leadership roles keep expanding and with them, the challenges we face in the entertainment industry. We want to be sure that we are not only shining a light on the most prevalent issues that women face in the industry, but also providing women with the tools to succeed,” states Gretchen McCourt. “The launch of the workshop series is a developmental opportunity for emerging creative talent to learn from industry leaders in an intimate setting where they can freely ask questions and learn from these role models and their experiences.”

Women in Entertainment Workshop series application deadline May 6

Gretchen McCourt, Executive Vice President of Arclight is hosting the Entertainment Workshop Series. The workshops will feature creative leaders across film and television from May 17 – 19, 2016 in Los Angeles, CA.

The Women in Entertainment Workshop series will focus on three areas of film and television: production, marketing and distribution. Arclight has gathered leaders in entertainment to spark a conversation and the opportunity to hear from first hand from:

Susan Cartsonis (Storefront Pictures), Julie Lynn (Mockingbird Pictures), Gabriela Cowperthwaite (Director, Producer, Writer, Blackfish), Carolyn Harris (Skydance Television), Theresa Won (Myriad Pictures), Jennifer Cochis (Los Angeles Film Festival), Dalia Ganz (Freeform), and Joseph Beyer (Sundance Institute) among others.

Screen Shot 2016-05-02 at 1.36.54 PM.pngPlease apply for tickets at www.arclightwomen.com/wie-workshop. The deadline for applications is May 6, 2016.

 

 

Tuesday, May 17, 2016: Production

The production workshop provides a forum for industry professionals, producers, and directors to explore essential roles, tasks and obstacles faced by film and television producers. This workshop will explore the role of the producer; working with writers, production overview and management; budgets; packaging presentations and post production.

SPEAKERS: Susan Cartsonis, Storefront Pictures; Julie Lynn, Mockingbird Pictures; Gabriela Cowperthwaite, ‘Black Fish’

 

Wednesday, May 18, 2016: Distribution

Advances in technology have completely rewritten the rules for distribution. New avenues for distribution are constantly emerging and this workshop will focus how content creators should navigate the current entertainment landscape – from traditional feature platforms to online film and television markets. Participants will hear from esteemed industry executives and discuss the opportunities, challenges, tactical strategies and financial models associated with connecting storytellers to audiences.

SPEAKERS: Carolyn Harris, Skydance Television; Theresa Won, Myriad Pictures; Jennifer Cochis, Los Angeles Film Festival; Missy Laney, BitTorrent 

 

Thursday, May 19, 2016: Marketing

This workshop will discuss cutting edge tools and techniques for developing a marketing strategy to generate a market interest for film and television, amongst both industry and mainstream audiences. We will discuss trends from how to develop cutting-edge out of the box creative campaigns, to marketing including paid marketing, direct-to-fan engagement, social media, influencers, events, and festivals, and other digital tools. Topics will include the planning, development, execution, and evaluation of a marketing campaign while revealing the insights and challenges met by industry executives along the way.

SPEAKERS: Dalia Ganz, Freeform, Disney – ABC Television Group; Joseph Beyer, Sundance Institute; Julie Candelaria, Gravitas Ventures; Robin Geisen, Creative Artists Agency

Each workshop will take place between 12:30pm – 2:30pm and a full lunch will be served.

WORKSHOPS WILL TAKE PLACE AT SONOMA WINE GARDEN, 395 SANTA MONICA PIER #300, SANTA MONICA, CA

PARKING IS AVAILABLE AT SANTA MONICA PLACE

About ArcLight Cinemas

ArcLight Cinemas, created by Pacific Theatres, a privately owned, Los Angeles based company with 60 years of theatrical exhibition history throughout California, Hawaii and Washington is a premiere moviegoing experience with an unparalleled commitment to bringing a variety of rich cinematic content to moviegoers in all markets. ArcLight Cinemas operates eight theaters in California including Hollywood, Pasadena, Sherman Oaks, El Segundo, Santa Monica, Culver City and La Jolla, as well as one theater in Bethesda, Md, Chicago and Glenview, Ill, with a new location in Boston for early 2018. ArcLight also owns and operates the historic Cinerama Dome and programs the TCL Chinese Theatre and IMAX in Hollywood. Pacific Theatres currently operates theaters in Los Angeles that include The Grove and The Americana at Brand in Glendale, Calif. Additional information about ArcLight Cinemas is available at www.arclightcinemas.com/  

 

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Spicy Cross Marketing with Sriracha and Shophouse (Chipotle)

Who doesn’t like it spicy? Sriracha and Shophouse a perfect spicy marriage!

It’s the perfect cross of food and spice with Shophouse and Sriracha with a marketing one two punch!  The Southeast Asian inspired Shophouse and the SoCal based spicy Sriracha have combined marketing buzz for the new chain as they come to Los Angeles.  
Sriracha is quite the headliner getter in LA with its ongoing legal battle and threat of a shortage for those who can’t eat without a bottle shake.  This Asian inspired condiment is a perfect match with Shophouse as it leaves the incubator of Washington, DC to mimic the Chipotle business model of fast dining casual.  It’s a business model that the average consumer is willing to pay more for with better ingredients and a limited menu focused on perfection. Steve Ells, Chipotle Founder is the King who took his idea for assembly line Americanized Mexican Food national!  His chain’s appeal is that it’s healthy, has a philosophy to serve only naturally raised meat and to promote sustainable agriculture with a good tasting menu.   He’s now expanding his fast dining casual empire with a South Asian restaurant that is joining an ever expanding competition with other chains that used have their own menu items to appeal to the American palate.  Now that he’s ready to expand his brand his match with Sriracha a condiment used in the restaurant to get new and current customers to get a little spice with the chain that has the Chipotle style with a new twist.  Will he be able to replicate the Chipotle magic?  Only time will tell as he starts to compete with Pizza Revolution and other fast dining causal restaurants that are trying to make their own empires.

Alt Car Expo in Santa Monica September 30 – October 1, 2011

Did you hear that Santa Monica is hosting the 2011 Alternative Ca Expo on September 30 – November 1, 2011?  It should be lots of fun with opportunities to test drive fuel efficient vehicles, speaking with various manufactures, learning about the alternative fueling systems and just seeing the new exciting auto designs!  I can’t wait to attend this event and to see what the manufactures have planned for the future and near present!

AltCar Exhibit Hall provides one of the most extensive presentations of Alternative technology vehicles and transportation, infrastructure, renewable energies, energy efficiency and urban planning found worldwide.

AltCar Ride & Drive Area offers a rare hands-on experience with all technologies.

Focus on Fleets Conference supplies the Fleet Industry with the most cutting edge information on all aspects of alternative vehicle technology, infrastructure and sustainability. PRE-REGISTRATION REQUIRED
AltCar Speakers Program brings world renowned experts to consumers and professionals.
2011 AltCar Vehicle Showcase

These vehicles will be featured at the AltCar Expo (Please check back as we are continually updating our vehicle line-up).

 

Venue
Santa Monica Civic Auditorium
1855 Main Street
Santa Monica, CA 90401-3209
310-458-8551